Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309FFF
RGB
48, 159, 255
HSL
208, 100%, 59%
HSB
208, 81%, 100%
CMYK
81, 38, 0, 0
LAB
63, -6, -57
LCH
63, 58, 264
OKLCH
0.69, 0.17, 250
XYZ
32, 33, 99
LUV
63, -35, -90
HWB
208, 19%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.