Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30A2BD
RGB
48, 162, 189
HSL
191, 59%, 46%
HSB
191, 75%, 74%
CMYK
75, 14, 0, 26
LAB
61, -26, -24
LCH
61, 35, 223
OKLCH
0.66, 0.11, 217
XYZ
23, 30, 53
LUV
61, -40, -32
HWB
191, 19%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.