Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
314862
RGB
49, 72, 98
HSL
212, 33%, 29%
HSB
212, 50%, 38%
CMYK
50, 27, 0, 62
LAB
30, -3, -18
LCH
30, 19, 260
OKLCH
0.39, 0.05, 252
XYZ
6, 6, 12
LUV
30, -10, -23
HWB
212, 19%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.