Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
314C86
RGB
49, 76, 134
HSL
221, 46%, 36%
HSB
221, 63%, 53%
CMYK
63, 43, 0, 47
LAB
33, 5, -36
LCH
33, 37, 277
OKLCH
0.43, 0.10, 264
XYZ
8, 8, 24
LUV
33, -12, -49
HWB
221, 19%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.