Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
314D67
RGB
49, 77, 103
HSL
209, 36%, 30%
HSB
209, 52%, 40%
CMYK
52, 25, 0, 60
LAB
31, -5, -19
LCH
31, 19, 256
OKLCH
0.41, 0.06, 248
XYZ
6, 7, 14
LUV
31, -12, -23
HWB
209, 19%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.