Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
315762
RGB
49, 87, 98
HSL
193, 33%, 29%
HSB
193, 50%, 38%
CMYK
50, 11, 0, 62
LAB
35, -12, -11
LCH
35, 16, 223
OKLCH
0.43, 0.05, 218
XYZ
7, 8, 13
LUV
35, -16, -12
HWB
193, 19%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.