Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
316199
RGB
49, 97, 153
HSL
212, 51%, 40%
HSB
212, 68%, 60%
CMYK
68, 37, 0, 40
LAB
40, -2, -36
LCH
40, 36, 267
OKLCH
0.49, 0.10, 254
XYZ
11, 12, 32
LUV
40, -19, -51
HWB
212, 19%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.