Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
316F9F
RGB
49, 111, 159
HSL
206, 53%, 41%
HSB
206, 69%, 62%
CMYK
69, 30, 0, 38
LAB
44, -8, -32
LCH
44, 33, 256
OKLCH
0.52, 0.10, 245
XYZ
13, 15, 35
LUV
44, -23, -46
HWB
206, 19%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.