Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3170BB
RGB
49, 112, 187
HSL
213, 58%, 46%
HSB
213, 74%, 73%
CMYK
74, 40, 0, 27
LAB
46, 0, -46
LCH
46, 46, 269
OKLCH
0.54, 0.13, 255
XYZ
16, 16, 49
LUV
46, -23, -68
HWB
213, 19%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.