Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3181BF
RGB
49, 129, 191
HSL
206, 59%, 47%
HSB
206, 74%, 75%
CMYK
74, 32, 0, 25
LAB
51, -9, -40
LCH
51, 41, 258
OKLCH
0.58, 0.12, 246
XYZ
19, 20, 52
LUV
51, -28, -59
HWB
206, 19%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.