Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3186C7
RGB
49, 134, 199
HSL
206, 60%, 49%
HSB
206, 75%, 78%
CMYK
75, 33, 0, 22
LAB
53, -9, -42
LCH
53, 43, 258
OKLCH
0.60, 0.13, 246
XYZ
20, 22, 57
LUV
53, -30, -62
HWB
206, 19%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.