Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3188DF
RGB
49, 136, 223
HSL
210, 73%, 53%
HSB
210, 78%, 87%
CMYK
78, 39, 0, 13
LAB
55, -3, -53
LCH
55, 53, 267
OKLCH
0.62, 0.15, 252
XYZ
23, 24, 73
LUV
55, -29, -80
HWB
210, 19%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.