Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
318DEE
RGB
49, 141, 238
HSL
211, 85%, 56%
HSB
211, 79%, 93%
CMYK
79, 41, 0, 7
LAB
57, -1, -58
LCH
57, 58, 269
OKLCH
0.64, 0.17, 253
XYZ
26, 26, 84
LUV
57, -30, -89
HWB
211, 19%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.