Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3198C5
RGB
49, 152, 197
HSL
198, 60%, 48%
HSB
198, 75%, 77%
CMYK
75, 23, 0, 23
LAB
59, -19, -32
LCH
59, 37, 240
OKLCH
0.64, 0.11, 232
XYZ
23, 27, 57
LUV
59, -36, -47
HWB
198, 19%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.