Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
319CD8
RGB
49, 156, 216
HSL
202, 68%, 52%
HSB
202, 77%, 85%
CMYK
77, 28, 0, 15
LAB
60, -15, -40
LCH
60, 43, 249
OKLCH
0.66, 0.13, 238
XYZ
26, 29, 69
LUV
60, -36, -60
HWB
202, 19%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.