Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31A2EF
RGB
49, 162, 239
HSL
204, 86%, 56%
HSB
204, 79%, 94%
CMYK
79, 32, 0, 6
LAB
63, -12, -48
LCH
63, 50, 256
OKLCH
0.69, 0.15, 244
XYZ
30, 33, 86
LUV
63, -37, -74
HWB
204, 19%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.