Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31B9CD
RGB
49, 185, 205
HSL
188, 61%, 50%
HSB
188, 76%, 80%
CMYK
76, 10, 0, 20
LAB
69, -32, -21
LCH
69, 38, 214
OKLCH
0.72, 0.11, 210
XYZ
30, 40, 64
LUV
69, -47, -27
HWB
188, 19%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.