Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324563
RGB
50, 69, 99
HSL
217, 33%, 29%
HSB
217, 49%, 39%
CMYK
49, 30, 0, 61
LAB
29, -1, -20
LCH
29, 20, 268
OKLCH
0.39, 0.06, 259
XYZ
6, 6, 13
LUV
29, -9, -25
HWB
217, 20%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.