Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324960
RGB
50, 73, 96
HSL
210, 32%, 29%
HSB
210, 48%, 38%
CMYK
48, 24, 0, 62
LAB
30, -4, -17
LCH
30, 17, 257
OKLCH
0.40, 0.05, 249
XYZ
6, 6, 12
LUV
30, -11, -20
HWB
210, 20%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.