Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324B67
RGB
50, 75, 103
HSL
212, 35%, 30%
HSB
212, 51%, 40%
CMYK
51, 27, 0, 60
LAB
31, -3, -20
LCH
31, 20, 261
OKLCH
0.41, 0.06, 252
XYZ
6, 7, 14
LUV
31, -11, -25
HWB
212, 20%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.