Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324E64
RGB
50, 78, 100
HSL
206, 33%, 29%
HSB
206, 50%, 39%
CMYK
50, 22, 0, 61
LAB
32, -6, -16
LCH
32, 17, 251
OKLCH
0.41, 0.05, 243
XYZ
6, 7, 13
LUV
32, -12, -20
HWB
206, 20%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.