Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325658
RGB
50, 86, 88
HSL
183, 28%, 27%
HSB
183, 43%, 35%
CMYK
43, 2, 0, 65
LAB
34, -13, -5
LCH
34, 14, 203
OKLCH
0.43, 0.04, 200
XYZ
6, 8, 10
LUV
34, -16, -5
HWB
183, 20%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.