Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325E8A
RGB
50, 94, 138
HSL
210, 47%, 37%
HSB
210, 64%, 54%
CMYK
64, 32, 0, 46
LAB
38, -5, -30
LCH
38, 30, 261
OKLCH
0.47, 0.09, 250
XYZ
10, 11, 26
LUV
38, -18, -40
HWB
210, 20%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.