Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326C99
RGB
50, 108, 153
HSL
206, 51%, 40%
HSB
206, 67%, 60%
CMYK
67, 29, 0, 40
LAB
43, -8, -31
LCH
43, 32, 255
OKLCH
0.51, 0.09, 245
XYZ
12, 14, 32
LUV
43, -22, -43
HWB
206, 20%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.