Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
326F97
RGB
50, 111, 151
HSL
204, 50%, 39%
HSB
204, 67%, 59%
CMYK
67, 26, 0, 41
LAB
44, -10, -28
LCH
44, 30, 250
OKLCH
0.52, 0.09, 240
XYZ
13, 14, 31
LUV
44, -24, -39
HWB
204, 20%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.