Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3276D3
RGB
50, 118, 211
HSL
215, 65%, 51%
HSB
215, 76%, 83%
CMYK
76, 44, 0, 17
LAB
49, 4, -55
LCH
49, 55, 274
OKLCH
0.57, 0.16, 257
XYZ
20, 18, 64
LUV
49, -24, -83
HWB
215, 20%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.