Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327DCC
RGB
50, 125, 204
HSL
211, 61%, 50%
HSB
211, 75%, 80%
CMYK
75, 39, 0, 20
LAB
51, -2, -48
LCH
51, 49, 267
OKLCH
0.58, 0.14, 253
XYZ
20, 20, 60
LUV
51, -26, -73
HWB
211, 20%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Cerulean
#007BA7
Steel Blue
#4682B4
Dodger Blue
#1E90FF
Denim
#1560BD
Royal Blue
#4169E1
Azure
#007FFF
Cornflower
#6495ED
Browse every named blue on shades of blue, or all families on colors.