Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327EB0
RGB
50, 126, 176
HSL
204, 56%, 44%
HSB
204, 72%, 69%
CMYK
72, 28, 0, 31
LAB
50, -11, -34
LCH
50, 36, 252
OKLCH
0.57, 0.11, 241
XYZ
17, 19, 44
LUV
50, -28, -49
HWB
204, 20%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.