Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3281AE
RGB
50, 129, 174
HSL
202, 55%, 44%
HSB
202, 71%, 68%
CMYK
71, 26, 0, 32
LAB
51, -13, -31
LCH
51, 34, 247
OKLCH
0.58, 0.10, 238
XYZ
17, 19, 43
LUV
51, -29, -45
HWB
202, 20%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.