Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3281BC
RGB
50, 129, 188
HSL
206, 58%, 47%
HSB
206, 73%, 74%
CMYK
73, 31, 0, 26
LAB
51, -9, -39
LCH
51, 40, 256
OKLCH
0.58, 0.12, 245
XYZ
18, 20, 50
LUV
51, -28, -57
HWB
206, 20%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.