Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3287B4
RGB
50, 135, 180
HSL
201, 57%, 45%
HSB
201, 72%, 71%
CMYK
72, 25, 0, 29
LAB
53, -15, -32
LCH
53, 35, 245
OKLCH
0.59, 0.11, 236
XYZ
18, 21, 46
LUV
53, -31, -45
HWB
201, 20%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.