Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3287C4
RGB
50, 135, 196
HSL
205, 59%, 48%
HSB
205, 74%, 77%
CMYK
74, 31, 0, 23
LAB
53, -10, -40
LCH
53, 41, 256
OKLCH
0.60, 0.12, 244
XYZ
20, 22, 55
LUV
53, -30, -59
HWB
205, 20%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.