Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
328CD3
RGB
50, 140, 211
HSL
206, 65%, 51%
HSB
206, 76%, 83%
CMYK
76, 34, 0, 17
LAB
56, -8, -45
LCH
56, 46, 259
OKLCH
0.62, 0.14, 247
XYZ
22, 24, 65
LUV
56, -31, -68
HWB
206, 20%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.