Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
328DBD
RGB
50, 141, 189
HSL
201, 58%, 47%
HSB
201, 74%, 74%
CMYK
74, 25, 0, 26
LAB
55, -15, -33
LCH
55, 37, 245
OKLCH
0.61, 0.11, 236
XYZ
20, 23, 52
LUV
55, -33, -48
HWB
201, 20%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.