Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3290DB
RGB
50, 144, 219
HSL
207, 70%, 53%
HSB
207, 77%, 86%
CMYK
77, 34, 0, 14
LAB
57, -8, -47
LCH
57, 48, 260
OKLCH
0.63, 0.14, 247
XYZ
24, 26, 71
LUV
57, -32, -71
HWB
207, 20%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.