Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3291BE
RGB
50, 145, 190
HSL
199, 58%, 47%
HSB
199, 74%, 75%
CMYK
74, 24, 0, 25
LAB
56, -17, -32
LCH
56, 36, 242
OKLCH
0.62, 0.11, 233
XYZ
21, 25, 52
LUV
56, -34, -46
HWB
199, 20%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.