Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3291DA
RGB
50, 145, 218
HSL
206, 69%, 53%
HSB
206, 77%, 85%
CMYK
77, 33, 0, 15
LAB
57, -9, -46
LCH
57, 47, 259
OKLCH
0.64, 0.14, 246
XYZ
24, 26, 70
LUV
57, -32, -70
HWB
206, 20%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.