Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3299D2
RGB
50, 153, 210
HSL
201, 64%, 51%
HSB
201, 76%, 82%
CMYK
76, 27, 0, 18
LAB
59, -15, -38
LCH
59, 41, 248
OKLCH
0.65, 0.13, 238
XYZ
24, 28, 65
LUV
59, -36, -57
HWB
201, 20%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.