Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
32A0EA
RGB
50, 160, 234
HSL
204, 81%, 56%
HSB
204, 79%, 92%
CMYK
79, 32, 0, 8
LAB
62, -12, -47
LCH
62, 48, 255
OKLCH
0.68, 0.15, 243
XYZ
29, 32, 82
LUV
62, -37, -72
HWB
204, 20%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.