Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
334659
RGB
51, 70, 89
HSL
210, 27%, 27%
HSB
210, 43%, 35%
CMYK
43, 21, 0, 65
LAB
29, -4, -14
LCH
29, 14, 256
OKLCH
0.39, 0.04, 249
XYZ
5, 6, 10
LUV
29, -9, -17
HWB
210, 20%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.