Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
334A69
RGB
51, 74, 105
HSL
214, 35%, 31%
HSB
214, 51%, 41%
CMYK
51, 30, 0, 59
LAB
31, -2, -21
LCH
31, 21, 265
OKLCH
0.40, 0.06, 256
XYZ
6, 7, 14
LUV
31, -11, -27
HWB
214, 20%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.