Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
334E67
RGB
51, 78, 103
HSL
209, 34%, 30%
HSB
209, 50%, 40%
CMYK
50, 24, 0, 60
LAB
32, -5, -18
LCH
32, 19, 255
OKLCH
0.41, 0.05, 247
XYZ
7, 7, 14
LUV
32, -12, -23
HWB
209, 20%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.