Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
494767
RGB
73, 71, 103
HSL
244, 18%, 34%
HSB
244, 31%, 40%
CMYK
29, 31, 0, 60
LAB
31, 7, -19
LCH
31, 20, 291
OKLCH
0.41, 0.05, 287
XYZ
7, 7, 14
LUV
31, -1, -25
HWB
244, 28%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.