Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
334E68
RGB
51, 78, 104
HSL
209, 34%, 30%
HSB
209, 51%, 41%
CMYK
51, 25, 0, 59
LAB
32, -4, -19
LCH
32, 19, 257
OKLCH
0.41, 0.05, 248
XYZ
7, 7, 14
LUV
32, -12, -23
HWB
209, 20%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.