Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335271
RGB
51, 82, 113
HSL
210, 38%, 32%
HSB
210, 55%, 44%
CMYK
55, 27, 0, 56
LAB
34, -4, -22
LCH
34, 22, 259
OKLCH
0.43, 0.06, 250
XYZ
7, 8, 17
LUV
34, -14, -28
HWB
210, 20%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.