Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335A71
RGB
51, 90, 113
HSL
202, 38%, 32%
HSB
202, 55%, 44%
CMYK
55, 20, 0, 56
LAB
36, -9, -18
LCH
36, 20, 243
OKLCH
0.45, 0.06, 236
XYZ
8, 9, 17
LUV
36, -17, -22
HWB
202, 20%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.