Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335B7C
RGB
51, 91, 124
HSL
207, 42%, 34%
HSB
207, 59%, 49%
CMYK
59, 27, 0, 51
LAB
37, -7, -23
LCH
37, 24, 254
OKLCH
0.46, 0.07, 245
XYZ
9, 10, 20
LUV
37, -17, -31
HWB
207, 20%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.