Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335D9A
RGB
51, 93, 154
HSL
216, 50%, 40%
HSB
216, 67%, 60%
CMYK
67, 40, 0, 40
LAB
39, 1, -38
LCH
39, 38, 271
OKLCH
0.48, 0.11, 258
XYZ
11, 11, 32
LUV
39, -17, -54
HWB
216, 20%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.