Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335E77
RGB
51, 94, 119
HSL
202, 40%, 33%
HSB
202, 57%, 47%
CMYK
57, 21, 0, 53
LAB
38, -10, -19
LCH
38, 21, 243
OKLCH
0.46, 0.06, 236
XYZ
9, 10, 19
LUV
38, -18, -25
HWB
202, 20%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.