Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335F70
RGB
51, 95, 112
HSL
197, 37%, 32%
HSB
197, 54%, 44%
CMYK
54, 15, 0, 56
LAB
38, -12, -15
LCH
38, 19, 231
OKLCH
0.46, 0.06, 225
XYZ
8, 10, 17
LUV
38, -19, -18
HWB
197, 20%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.